Beyoncé has signed an agreement with adidas to relaunch Ivy Park, her athleisure line. Beyoncé became the sole owner of Ivy Park in November 2018 after buying her business partner and owner of Topshop Phillip Green out following sexual harassment allegations made against him. As part of the deal with adidas, Queen B will become a creative partner for the company in developing new footwear and athleisure apparel for her own collection.
“This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
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With the announcement of her new partnership, Beyoncé joins the ranks of Kanye, Pharrell and Pusha-T, who also have deals with adidas. Are you ready for it?