A few days ago, it came out absurd news. Billy McFarland, organizer of the Fyre Festival revealed that he wanted to create a second edition. At this point you may be wondering: so what? Why should it be something absurd? Well, first of all, because Billy is serving a sentence of six years in prison and above all because the first edition was a complete disaster.
The Fyre Festival
First, let’s from the basics, ‘FYRE’, in reality, was born as an app. The app would have made it easy to book international artists for parties, events and so on. Do you know when you book a room on Airbnb? With ‘FYRE’ you could book Migos for your birthday party with the same immediacy.
For the promotion of the app, they decided to realize a festival. A luxury festival, to be precise. The announcement of the festival was something epic, to say the least. They realized A marketing campaign designed in every detail. Hundreds of social media influencers have been paid. Furthermore, the best models in the world (Kendal Jenner, Bella Hadid, Emily Ratajkowski, Hailey Baldwin and more) were brought to the island in the Bahamas where the festival was to be held for the creation of content related to the promotion of the event.
In the line-up, there should have been all the G.O.O.D. Music, Blink-182, Major Leazer, Migos, Rae Sremmurd, Lil Yachty and more. Participants would have to sleep in luxury villas and eat only quality meals. The event should have been the new Coachella. But what went wrong? Well, pretty much everything.
The organizers of the event dedicated all their efforts and attention to the promotion part, not realizing however that they were not able to build a festival of that size. There were no beds, food, water, toilets, showers, and people didn’t know how to get home. This failure has entered history, to the point of becoming a very interesting financial case study. Yes, good advertising is fine. Yes, perfect marketing campaigns are fine. But we must not forget that ultimately, the most important thing is the final product.
Watch the trailers below.