Rihanna and LVMH have announced a new luxury label, confirming previous whisperings of such from earlier this year.
—Rihanna will become the first woman to create an original brand at LVMH
—Rihanna will be the first woman of color at the top of an LVMH maison
—Rihanna’s line will be the first new house created by LVMH since Christian Lacroix in 1987https://t.co/AhH2s49sl0
— The New York Times (@nytimes) May 10, 2019
In a statement Friday, Rihanna praised LVMH CEO Bernard Arnault, who credited their previous work together on Fenty Beauty as having turned him into the recent Guava Island star’s potential as a “true entrepreneur” with proven leadership.
“Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Rihanna said. Arnault added that the Fenty Maison will be supported by a carefully curated “multicultural team” using LVMH’s expansive resources. As for what to expect with from the Paris-based Fenty, LVMH teased Friday that their work together “takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand.”
big day for the culture.
thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH https://t.co/6ToY8MkDQB pic.twitter.com/Q9eF35576T
— Rihanna (@rihanna) May 10, 2019
The multi-hyphenate star is currently creative director of Puma, where she launched her activewear brand Fenty by Puma. She also has her own successful Fenty Beauty line, which reportedly made $100 million in sales in its first 40 days on the market, as well as a lingerie line, Savage X Fenty.
Rihanna will present her first Fenty collection in Paris on May 22.