Bstroy is a rising streetwear label from Atlanta designers Brick Owens and Dieter Grams. They’ve just presented Spring 2020 collection, called ‘Samsara,’ during New York Fashion Week on Sept. 15.
During the runway presentation, a series of models wore collegiate-style hoodies, embroidered with the names of schools and colleges where mass shootings have occurred: Stoneman Douglas, Columbine, Virginia Tech and Sandy Hook. The hoodies are also distressed, with tears and holes that represent bullet holes.
Shortly after posting the runway pictures on their Instagram account, the streetwear brand has received an immense number of comments, polemics, and insults regarding the collection. People are outraged about this publicity stunt. Yes, because this is just some bad publicity stunt. When you can’t rely on your design skill, you have to rely on shock value.
Also, initially they said that it was only a collection made to raise awareness on the impact of school shootings and the tragedies that have been made. But after seeing the media coverage and the discussions about it, the collection will probably be on sale. We personally don’t find it artistic, there are so many better ways to have avanguard designs and raise awareness about something.
What do you think about this collection? Let us know.